This course is a practical guide to building and scaling an ecommerce business using TikTok Shop. It focuses on how social commerce works inside TikTok and how creators and brands can turn short form content into direct sales.

You will learn how to set up a TikTok Shop, choose winning products, build content strategies that convert, and understand how TikTok’s algorithm impacts visibility and engagement. The course also covers live selling, influencer partnerships, analytics, and long term brand growth.

By the end of this course, you will understand how TikTok Shop works end to end and how to use it as a serious sales channel rather than just a content platform.