This course is designed for users who already understand basic digital marketing and want to use email as a structured, long term growth channel. It goes beyond simple newsletters and focuses on list building, strategy, automation, compliance, and performance tracking.

You will learn how email marketing works as a system, how to grow and manage a list properly, and how to turn email into a reliable business asset. The course also covers automation, regulations, and how to analyze results to continuously improve performance.

By the end of this course, you will understand how to plan, execute, and optimize an email marketing strategy that supports real business goals rather than one off campaigns.